Hello World

Hello there world, we’re WovnBranch,  a yoga company first and foremost that has created a mat we believe is pretty awesome. We’re also a company with a social mission. Like Tom’s Shoes, Warby Parker, and several other notable social enterprises that came before us, we believe very deeply in the principle of giving. More on that in a little while, but first, let us tell you about our mat and why it kicks serious ashram.

Our yoga mats are intentionally designed to help you perform better. Made from TPE material and designed using a woven rippled pattern, we've done everything possible to ensure your hands and feet stay planted firmly on the surface of the mat. In addition to being non-slippery, the material we use is 100% recyclable. It doesn't emit any strange unnatural odours even after repeated use, and that is because of the absence of nefarious chemicals like polyurethanes in our material. Our mats are also lightweight – we feel you should be getting your workout in the class, not on the way. But it’s more than the material that sets our mat apart – it is also our unique design.

                                             

You’ll notice a few distinct features when using the mat for the first time. Our mats have curved corners that lead upwards toward a singular point at each end. The purpose of the point is to help you align yourself on the mat and get into various positions with ease. Another distinct feature is that the edges are tapered inwards through the center of the mat. These tapered edges will help you track your progress so that you can see tangible results after each class. It’s light, functional, non-slippery, and it’s sleek and innovative design sets it apart aesthetically.

Malaria. Not a word very often heard in association with yoga. Though seemingly disconnected, through WovnBranch, Malaria and yoga have become inextricably linked (in a good way). Inspired by companies like Toms Shoes and Warby Parker, we are a one-for-one business - but we’re not giving away a yoga mat for every one we sell (although do we believe that everyone across the globe could potentially benefit from the restorative, rejuvenating practice of yoga). 

Some figures:

* Malaria kills 660 000 people each year and impacts millions more.

* 90% of those killed by malaria are children under the age of 5

* Long Lasting Insecticide nets (LLIN’s) can reduce malaria transmission by up to 90% in heavily affected regions.

Because Malaria is still a global pestilence that kills more than half a million each year, and because a simple act of prevention – the donation of an LLIN – is enough to substantially reduce transmission of this deadly disease, we have chosen Malaria as our cause, and the LLIN as our one-for-one. Through our partnership with Nothing But Nets, a UN Foundation organization, for every yoga mat sold, we will donate an LLIN to help prevent the spread of Malaria. That is our promise.

So that’s WovnBranch. A yoga company with a purpose that is twofold; to create a mat that combines functional superiority with innovative design while assigning an act of giving to every purchase. Namaste.